Marketing built with real knowledge of being inside the gym.

I started Trampoline Gymnastics at five years old. I competed through my entire childhood and eventually made the switch to training Parkour. When I was 14 I began coaching Trampolining, Parkour & Gymnastics.

When I was 17 I snapped my achilles tendon. I had it repaired — and eight months later, I snapped it again.

When this first happened, I was on bed-rest for several weeks with no activity allowed. Rather than waste time binging Netflix, I decided to learn something useful — and that was digital marketing. I dove headfirst into it and over the years that followed I learned every channel and worked with major Australian brands including Anytime Fitness, Muffin Break, Jamaica Blue and more.

I was given the opportunity to take over as Head Coach at a local Gymnastics centre and decided to get back to my roots. I was coaching, writing lesson plans, training coaches — and I used my marketing skills to take their enrolments from 480 kids per term to 560.

I then helped 6 other gymnastics centres using the same method before realising this system could help so many others. My two worlds came together — and Above The Bar was born.